Breaching the Boardroom
Breaching the Boardroom is a high-level podcast designed to explore the intersection of leadership, growth, and technology. Each episode brings industry leaders, experts, and innovators together for candid conversations on how to navigate the evolving tech landscape while driving business success. We’re on a mission to simplify complex topics like AI, cyber threats, and IT strategy, making them accessible and actionable for executives in mid-market businesses.
Breaching the Boardroom
Mastering Marketing Warfare
In this episode of Breaching the Boardroom, host David Mauro and co-host Zack Moscow engage with Kevin McGrew, author of 'The New Rules of Marketing Warfare.' They discuss the intersection of marketing and leadership, emphasizing the importance of frameworks in business strategy. Kevin shares insights on the SMAC framework (Shoot, Move, Adapt, Communicate) and how it can help businesses navigate challenges. The conversation also explores the impact of AI on marketing, the necessity of adaptability, and the future of business leadership in a rapidly changing landscape.
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